Change Log

Latest updates to the API

4/1/21

• We've launched Customer Ranking to better target your highest value customers.

3/1/21

• You can now opt out of NCOA when you have limited delivery areas to avoid having mailings redirected.

2/1/21

• We launched geofencing, for improved ability to manage delivery areas based on a map vs distance from a physical address.

• We also launched our SFMC Integration

10/1/20

• We launched Prospect LAL Models in Poplar.

4/27/20

• Added the ability to use Templating Language for more advanced merge tag logic in your HTML based creative.

11/22/19

• We've added the ability to report transactional data via the Poplar Shopify App.

• The Orders API will now automatically create a new audience called Customers (Orders API) that you can use to suppress mailings to existing customers from prospecting campaigns.

11/5/2019

• Updated the default merge tags to include full state name instead of just the abbreviation. i.e. recipient.state_name and location.state_name.

10/15/2019

• We're launching two beta releases available to all clients today. The Orders API endpoint, to share transactional info for attribution alongside the Native Shopify App integration.

10/04/2019

• Adding documentation for the Audience API.

7/09/2019

• We've launched the Share Local web platform & API under it's own brand Poplar. We've updated all of our API endpoints to use api.heypoplar.com. All previous endpoints at api.sharelocalmedia.com are still active and being redirected appropriately.

5/20/2019

• We've removed the option to use a return address in all postcard formats due to some inconsistencies with how USPS handles return mail. Return addresses are still required on our letter formats.

• We also added a 30 minute delay to all one time sends that allows you to cancel it before it is moved to production.

4/2/2019

• The naming of our default merge tags have changed. Now we are namespacing all tag names, so {{first_name}} becomes {{recipient.first_name}}. We are using a similar convention for our new location merge tags, so to reference the name of a location you would use {{location.name}} and so forth. The formatting of your own custom merge tags remains unchanged.